By just after 9:30 a.m., families dashed across their respective starting lines. Children under 3 looked out onto a rainbow of eggs scattered across the floor in front of Dick’s Sporting Goods, while older kids, divided into 4–6 and 7–10 age groups, quickly spied their hidden treasure beneath the leaves of potted plants and around the corners of surrounding businesses.
Families also had the chance to join in on a springtime story time hosted by the Bellingham Public Library, a photo corner with the Easter Bunny and a coloring station.
“I think this is great,” event-goer Steve Ruben said. “It’s nice to see all the kids out here having a good time.”
Ruben’s 5-year-old, Mace, agreed.
“I got all this candy,” Mace said, revealing a handful of chocolate eggs and an empty Twix wrapper from a pastel blue Easter basket.
The Easter egg hunt is also part of a broader effort by Bellis Fair Mall to re-envision its future in the community.
In December 2022, 4th Dimension Properties closed on an auction sale of the mall. Since the purchase, new management has been brainstorming ways to bring foot traffic back to the mall in the face of online shopping’s growing popularity. A big part of that conversation, Prince said, has been considering what the mall can offer beyond shopping.